Korda AS anglers produce quality tackle FOR anglers. Within the team there is a mindblowing amount of experience and if we added it up in years to create a carp angler it would be one wrinkly, old chap. There isn’t any company within the industry comprising such a magnificent team of anglers. Even the guys in our sales and telephone operators are dedicated carp fanatics.
Every one of us is out there 'doing it' on a daily basis; whether that's tying up rigs for our next session, shooting magazine articles for the top selling magazines or targeting our next monster leviathan.
Each product has been designed for a reason, unlike many. Our philosophy is that we're innovators and look upon our range with pride to help the carp angler, not just to make money. With all the blatant copying going on these days, we have decided to bring in our Kopyright campaign to help protect cheap copies and effectively help other innovative companies. Each product that is produced will now be stamped with either 'Industry First' or 'invented by Korda' to give you better knowledge and loyalty of our business.
With such a highly regarded team of capable anglers, each product goes through a long, fieldtesting stage to iron any early teething problems. Not only does it go into the hands of Korda employees, Team Korda get to use it too – and with names such as Simon Scott, Darrell Peck and Ian Russell on board, you know that they'll be up to scratch and thoroughly put through their paces.
The quality of each product is unquestionable and you only have to take a peek in anglers' tackle boxes around the country to see how trusted we are. We pride ourselves in incorporating the best manufacturers out there and a large percentage of our products are still constructed in the UK, rather than cheap copies sourced from the Far East. Use Korda, you know it makes sense!