PRODUCT DEVELOPMENT MANAGER

Adam Penning’s key role within Korda is the development of new products, which he has undertaken on our behalf since the beginning of 2007. Adam has a wealth of experience and has worked within the angling industry for donkey’s years. He has developed many unique products since 1996 and will continue to do so!

Adam’s attention to detail when it comes to rigs and presentations stands him out from the crowd so when he brings out a product you know it’ll be a winner.

Adam fishes many different venues across the UK and Europe making him a true all rounder. Whether he is stalking carp in the edge or boating baits out to over 100yrd on inland seas, he will always make it count.