New hair salon gets Fairbrass Seal of Approval

Ladies and gentlemen, I am very proud to announce that one of my oldest and dearest friends is starting his own business, and I would like you all to support him, because he's an amazing guy and is very, very good at what he does.

Matt Bolton, or “mathYOW” as I call him, is a classically trained hairdresser with over 23 years experience. He was trained by Toni and Guy and has worked in their salons across London and in Essex, eventually running his own franchise in Canary Wharf.

Matt has finally taken the plunge after lots of arm bending from me and set up for himself, his creative flare is evident in every aspect of the new salon called foureighty, and it is situated not a million miles from Korda Towers at 80 Hutton Road, Shenfield.

He is obviously highly trained in salon style hairdressing but has also worked on major advertising campaigns for some very prestigious companies, as well as editorial work for some of the more well known glossy magazines and also on catwalk shows for the New York, London and Milan Fashion Weeks.

Matt says 'foureighty is much more than just a Hairdressers, we are in the business of making people look, and feel good. Lifestyle, skin tone, facial shape and fashion preferences are all key aspects of getting a haircut perfectly bespoke for the individual. I have seen first hand the conveyor belt mentality of the normal high street salon so I have consciously kept foureighty small and intimate, focusing on people not profit.

I can personally guarantee you a unique salon experience, you will be a surrounded by a myriad of inspirational images, foureighty has literally been my whole life in the making and many of our new clients have spent as much time scanning our walls as they have in the chair!'

Matt is very lucky to be using and selling high quality hair care products from Covent Garden-based stylists Windle and Moodie. These products are not widely available outside London and it is only Matt’s catwalk relationship with these guys that has made this partnership possible.

He used the Volcanic Ash Clay on my barnet last time I was in and it's the best matt clay I have ever seen. And for ladies there is a truly amazing range of shampoos, conditioners, treatments and an outstanding selection of styling products to maintain your lustrous locks at home.

I one hundred percent know you will find Matt and his team utterly charming, effortlessly cool and super switched on. Whether it's maintaining your current look or venturing into something new, you will be in the safest hands I know.

So please put your trust in him, like my wife and I have for many years and help make a super nice guy the success he deserves to be.

I've twisted his arm and if you quote newbiz1 when you book your appointment he will give you 25% off your first haircut. This expires in one month on the 15th May so get calling, 01268 500190.

Thanks for your support, and I hope to see you in there soon, maybe I will be taking a few shots of you for his website foureighty.net, everyone deserves their fifteen minutes of fame…

Please note that in the last few minutes Tom Dove, myself and Elliot Gray have booked to film the shop with Tom having his barnet done between 4 and 6pm this Friday 17th April, so if you wanna come down and meet the boys and see the salon, that would be the perfect time…